New purple logo for Through the Roof

At Through the Roof, the Christian disability charity, we have updated to a new Through the Roof logo, with purple as the main colour, to be more accessible.

We'd been increasingly conscious that, from an accessibility perspective, our old main charity colour of red could be difficult for those with colour-blindness, or with dyslexia, to engage with. We wanted to improve this, so we explored different colour combinations, contrasts and shades.

We chose purple as the main colour, supported by green and blue – similar to our existing logo – and a lighter colour to replace the red: golden yellow.

Purple is increasingly being used to represent disability in the charity sector: SCOPE, the major UK disability charity has a purple logo, and the initiative 'Purple Tuesday' is a day when businesses are encouraged to consider their disabled access. So purple seemed like a good choice. 

The overall design of the logo remains the same: with four coloured roof tiles, laid over each other to form a star shape, with text saying 'Through the Roof' in white on the front tile. This choice of roof tiles reflects the charity name, which is based on the accounts in the new testament of a disabled man being lowered through a roof by his friends, who had removed the roof tiles so he could meet Jesus. The different angles and colours show that God uses all the different gifts and projects of his Church to build a community that includes everyone: disabled and non-disabled, UK and international, as we are ALL God's people.

Our newsletter Vital Link rebranded in November 2024, to include the new Through the Roof logo in purple, with an updated design.

We’d love to hear your thoughts on what colours work, or do not work, for you. Accessibility is so important, so please let us know of any issues to our main office: info@throughtheroof.org